Plenty of coaches have come and gone in Green Bay without delivering a title. Only one was in the job longer than Matt LaFleur without bringing the Packers the ultimate prize.
Bart Starr, hired with just a single season of previous coaching experience, languished for eight seasons as the Packers’ head coach and managed just one postseason victory: a wildcard round win over the football version of the St. Louis Cardinals in a strike-shortened 1982 season.
LaFleur has certainly been more successful than Starr; he’s taken the Packers to the NFC Championship twice and has put together several very good teams during his time at the helm. But sooner or later, the Super Bowl becomes the bar, and it seems clear the Packers are at that point.
I don’t know if the idea of going “all-in” really exists in a sport as complicated to manage from a roster construction standpoint as football. But what the Packers are doing right now is about as close to it as you could possibly get. The Super Bowl is an expectation at this point; the Packers need to compete for the whole enchilada, especially in a year when it looks more and more like there aren’t any juggernauts out there looming over the playoff field.
It’s on LaFleur to manipulate the levers of power in a way that gets the Packers to the big game, and if he can’t deliver, it’s going to be a long and noisy offseason in Green Bay.
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