Updated List Of The 5 Most Valuable NFL Franchises Have Been Released, And Social Media Has Plenty Of Questions About It

The Dallas Cowboys are considered one of the most valuable brands in sports. They aren’t the only ones.

According to Sportico’s annual list of NFL team valuations, Dallas has topped the list for the sixth straight year.

In 2025, the Cowboys had a valuation of $12.8 billion. In 2024, the team became the first franchise to eclipse $10 billion.

Now, two teams have joined them in surpassing that benchmark: the Los Angeles Rams and the New York Giants.

The New England Patriots and San Francisco 49ers rounded out the top five.

Nine of the 32 teams saw an increase of 20% or more, and the value of two franchises leapt by more than 30%.

Cowboys – $12.8 billion
Rams – $10.43 billion
Giants – $10.25 billion
Patriots – $8.76 billion
49ers – $8.6 billion

Here are the five most valuable football franchises, per Sportico’s annual NFL valuations that are being released today:

🏈Cowboys – $12.8 billion
🏈Rams – $10.43 billion
🏈Giants – $10.25 billion
🏈Patriots – $8.76 billion
🏈49ers – $8.6 billion pic.twitter.com/cJVvoeKGEN

— Adam Schefter (@AdamSchefter) August 13, 2025

How social media reacted:

“Say what you want about Jerry, he’s a hell of a businessman,” one fan said.

Say what you want about Jerry, he's a hell of a businessman

— Novig (@Novig) August 13, 2025

“Maybe I don’t follow close enough but surprised the Rams are up there,” a second fan wrote.

Maybe I don’t follow close enough but surprised the Rams are up there.

— Michael Rodnick (@MJRodnick) August 13, 2025

“Giants being 10.25 billion blows my mind, what about the jets?” a third person asked.

Giants being 10.25 billion blows my mind, what about the jets?

— Pats Nation HQ (@PatsNationHQ) August 13, 2025

“I’ve been saying for years Jerry is a hell of a business man and marketer but he’s gotta let go of the GM title. His ego will never allow it, tho,” a fourth person commented.

I’ve been saying for years Jerry is a hell of a business man and marketer but he’s gotta let go of the GM title. His ego will never allow it tho

— Erick (@EKlambara) August 13, 2025

“And the Cowboys still won’t pay Micah Parsons,” one final fan added.

And the Cowboys still won't pay Micah Parsons.

— Matt Miller (@nfldraftscout) August 13, 2025

Both The Cowboys & 49ers Stand Out The Most From the NFL Valuation List

The San Francisco 49ers have cemented their place among the NFL’s elite franchises, ranking fifth in Sportico’s 2025 NFL franchise valuations.

The Dallas Cowboys came out on top on that list.

Both of these teams have something similar in common as opposed to the other three teams in the top-5.

Neither has won a Super Bowl since the 90s. The Rams, Patriots, and Giants have all won it all at least once in the...