The 2025 NFL season will mark the 30th anniversary of the last time the Dallas Cowboys won the Super Bowl. It also happens to be the last time the Cowboys made it to the Super Bowl. Since then, the team under general manager Jerry Jones (who also happens to be the owner) has gone 4-13 in the playoffs, never making it past the Divisional Playoffs.
The quarterback on that 1995 Super Bowl-winning Cowboys team, Troy Aikman, appeared on The Rich Eisen Show this week to preview the 2025 NFL season. Naturally, the subject of Jerry Jones and the Cowboys came up in the conversation.
“I saw Jerry talk about the fact that having the Cowboys as a discussion point is meaningful to him,” Aikman said. “And if people aren’t talking about the Cowboys, then he’ll do things to stir it up. So, he kind of walked into that and has given the impression that that supersedes winning. And I think in some ways, I’m sure Jerry and the Jones family, and everyone is tired of talking about the fact that they haven’t been to a championship game, let alone a Super Bowl in 30 years.
“So, then when you deflect that, then essentially the valuation of your franchise or the attention and the exposure, or the drama or as Jerry said, the fact that the Cowboys are a soap opera 365 days a year, that then becomes the scoreboard instead of winning and losing on the field. And do I think that winning is not important to Jerry Jones? Not at all. I think Jerry wants to win more than anything else and I think that he’s very exhausted of the fact that this team, although they’ve won a lot of regular-season games, as you know. It is remarkable how much they’ve won in the regular season over the last 20, 25 years, but yet they’ve only won four playoff games and that’s hard to stomach.”
https://www.youtube.com/watch?v=Hi3aTrusRvM
But hey, Jerry Jones is featured in a sparkling new Netflix documentary that makes him look like a maverick, genius, and all-around nice guy? So that’s something, right?
“I think it’s entertaining,” Troy Aikman told Rich Eisen. “It was a walk down memory lane. There were a lot of emotions, that that came with it. I’m not sure, Rich, it’s the definitive story of the ’90s Cowboys. It’s hard for it to be when a central figure has editorial rights.”
AMERICA'S TEAM: THE GAMBLER AND HIS COWBOYS is now playing.
Witness the definitive story of Jerry Jones and the 90's Dallas Cowboys. Featuring interviews with Troy Aikman, Michael Irvin, Emmitt Smith, Deion Sanders, Jimmy Johnson, Barry Switzer, and more. pic.twitter.com/qo3LlIBEfR
— Netflix (@netflix) August 19, 2025
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