Tom Brady is a big watch guy. He owns millions of dollars worth of them. So one can only imagine how much his sons would like to “borrow” some of them.
That dream came true for Tom Brady’s 15-year-old son Benjamin recently when his seven-time Super Bowl-winning dad surprised him with a $3 million Jacob & Co. Billionaire Mini Ashoka watch. Naturally, because it’s 2025, Brady chronicled the whole thing in a video showing his day at the big game.
“I wasn’t playing this time, so I got to have a little more fun on Super Bowl Sunday and bring the family along for the ride, before getting right back to work on Monday morning,” he wrote in the video’s description.
“Alright, Benny, close your eyes and put your wrist out. Don’t look,” Brady told Benjamin at 9:09 a.m. on Super Bowl Sunday. “Boys, close your eyes too,” he told the other kids in the room.
“Are you closing your eyes?” Brady asked his son.
“Yeah, I’m closing my eyes,” Benjamin replied, holding his arm out and feeling the watch being put on his wrist. “It feels… shiny,” he said as it was happening.
“Okay, look,” Brady then told his son, who opened his eyes to see the watch, one of just 18 copies of the Billionaire Mini Ashoka in the world, and let out a “Whoa!”
“Benny’s iced out,” one of the other kids in the room then said.
The next we see on the video is Tom Brady on a FaceTime call with his 17-year-old son, Jack, and they discussed him going to see the Boston Celtics play the night before.
During the actual game, as many saw and is pictured above, Tom Brady was rocking his own Jacob & Co. watch – the 18K Rose Gold Caviar Tourbillon Factory Set – which costs around $740,000.
Apparently those two watches weren’t part of the multi-million dollar auction of items from his personal watch collection that Sotheby’s conducted in December.
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