BroBible
Ticketmaster has mastered the art of riling up people who’ve been forced to use the platform if they want to gain admission to a concert or sporting event. It’s responsible for handling the sales for the games the NFL is holding in London next season, and the company has once again attracted a ton of blowback thanks to what went down on Thursday.
I’ve said this before while writing about Ticketmaster, but as a general rule, you’re doing something wrong if the “Criticism and controversies” section on your Wikipedia page is responsible for the majority of the words it consists of.
That’s the case with the company that has basically carved out a monopoly when it comes to peddling tickets for major events and highly anticipated gatherings where the supply doesn’t come close to meeting the demand.
There’s only so much you can do to make everyone happy when faced with that kind of scenario, but Ticketmaster hasn’t done itself many favors when it comes to minimizing the backlash it’s subjected to by people who end up on the outside looking in —after all, we’re talking about a corporation that has admitted to working directly with scalpers and embraced dynamic pricing with open arms.
This year, the NFL will play three games in London: the Vikings and Browns will face off at Tottenham Hotspur Stadium on October 5th, the Broncos and Jets will meet at the same venue the following Sunday, and Wembley Stadium will host a showdown between the Rams and Jaguars seven days later.
Tickets for those games officially went on sale on Thursday morning, and we were treated to the latest in a long line of Ticketmaster debacles as potential attendees were greeted by a queue that more than 250,000 people were waiting in at some point as sales were temporarily paused due to the “bad actors (a.k.a. bots) the company said it was determined to kick out of line.
Tickets for NFL London Games are still available and your spot in the queue is secure. Our tech teams spotted bad actors and we are working to keep them out so have paused the queue. As soon as this is done, we will keep fans moving through the queues. Thank you for your…
— Ticketmaster CS (@TicketmasterCS) May 29, 2025
It may have been a valid excuse, but fans were also less than thrilled to witness a spike in the number of tickets appearing on resale sites while the buying process was suspended (which could obviously be attributed to people who managed to get their hands on tickets before the pause).
This is really par for the course at this point, but it would be nice if Ticketmaster could figure out a way to address the problems that continue to plague it with seemingly no end in sight.
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