BroBible
Most sports team sponsorships are a snoozefest. A local bank, a regional insurance provider. Maybe you get a free French fries the next day if the home team scores in the third quarter. Marketers tend to play it safe with their sponsorship dollars, and safe is usually pretty uninspiring, even if it earns the company’s C-Suite some complimentary suite seats on game day.
But just when you thought the world of sports sponsorships had peaked, the undisputed champion of on-the-nose marketing has struck again.
In 2023, we all had a good laugh when DUDE Wipes brilliantly sponsored the Cleveland Browns’ new all-white uniforms, prompting a collective “ahaha!” of “Skiddies” jokes at the expense of their fans. Can you really blame the NFL’s Mistake by the Lake for cashing that check? They had bills to pay, after all, and leaning into the jokes about their franchise is one way to cope with a 3-14 record, even though their most online fans had strong opinions on it.
But that was practically an eternity ago.
The 2025 Super Bowl champions, the Philadelphia Eagles, home of the most unstoppable and not-yet-banned play in the NFL (…cope, Green Bay, cope), just announced a new presenting partner for their signature play. While the rest of the league calls it the “Tush Push,” in the City of Brotherly Love, it’s affectionately known as the “Brotherly Shove.” The play, for those living under a rock, is a scrum of butts and brawn where the entire team conspires to shove quarterback Jalen Hurts over the goal line. This controversial, nearly-banned human-powered battering ram has left defensive coordinators in a state of constant existential crisis.
And what brand is helping the Birds push through to a clean victory?
You guessed it: DUDE Wipes, the brand that has proudly wiped “billions of butts,” is now the official sponsor of the Philadelphia Tush Push. They even did a photoshoot with Iggly, the Eagles Mascot:
The partnership kicks off ahead of the Eagles’ season opener against the Dallas Cowboys on September 4th.
And, as predicted, the jokes are writing themselves.
On X, one Eagles follower wrote “Y’all are so unserious, I love it.”
“Ok. Now I think the league should ban it. We’ve gone too far..” while another added “Ok. Now I think the league should ban it. We’ve gone too far.” Another person chirped up: “Well, now we have to change the name to like the cheek sneak, the fanny formation, or like the booty boost.”
Over on the r/eagles subreddit, the reaction was a mix of resignation and pure comedy.
“I’m not even mad. This is the most honest sponsorship in the entire league,” one user commented.
Another Redditor chimed in with a thought for the broadcast crew: “Can’t wait for the announcers to have to say ‘And that’s another successful conversion on the DUDE Wipes Tush Push!’ with a straight face.”
“So does this mean every successful 4th-and-1 is now a ‘clean getaway’?” another quipped.
The sentiment was the same...
