The Hunter Luepke hype train is coming off the rails

The Hunter Luepke hype train is coming off the rails
Inside The Star Inside The Star

For the last handful of years, we have been begging the Dallas Cowboys offense to figure out how to use Hunter Luepke more and more, and yet every single year, we get the same results.

Since the Cowboys signed him as a free agent in 2023, it seems like we talk about him every offseason about how he should be more involved and what they should try to do with him and the list goes on and on.

Over the last two seasons, in 2024 and 2025, he has had a total of 28 rushing attempts for a total of 109 yards and one touchdown.

His only score on the ground came as a rookie in 2023, and he has not found the end zone on the ground since then. As a pass catcher, he has a total of 28 grabs for 238 yards and one touchdown, which came last year.

Hype Is Gone

I think the best thing for all of us is to just allow him to be a fullback and not try and force him into something that he is not.

In 2024, Luepke managed to play just 30 percent of the offensive snaps and 37 percent on special teams. Under Schottenheimer last season, Luepke played 21 percent of the offensive snaps (221) and 50 percent on special teams (240).

Brian Schottenheimer says the #DallasCowboys offense has to 'evolve' this offseason, and one solution might be more 2-back formations with Hunter Luepke getting some work…@1053SS, @rjchoppy and @BobbyBeltTX weigh in…⤵️ pic.twitter.com/mLXqboBjCE

— 105.3 The FAN (@1053thefan) March 31, 2026

On 105.3 The Fan, Cowboys insider Bobby Belt gave his takeaways from Matt Bowen’s ESPN article on how Dallas is the best team running 11 personnel, and one was that he doesn’t understand the hype about Luepke.

“I made jokes about this before, but it’s 100 percent something I don’t want to see, and I talk it up every year, and I get really frustrated about, and that is we [the Cowboys] got to figure out how to get Hunter Luepke more involved,” Belt said. “We got to get Luepke on the field more.

Here is the issue that I have. This team clearly loves him both on and off the field, and they gave him a contract.

Yet, he has not been proactive in getting him on the field more, despite Dallas stating he can play fullback, running back, and tight end. If you really like a player that much, you have to find a way to get him on the field.

Nonetheless, maybe this is the year that they just flat out use him as a RB more? They don’t have a clear-cut no. 2 running back and the battle between Malik Davis and Jaydon Blue for the spot behind Javonte Williams seems to be going nowhere fast.

Like coach Schotty said, maybe use him in a two-back formation. I don’t know, I am not the coach.

Look, I like Hunter and...