Sports fans have received promising news regarding the way they watch their favorite leagues. It is common to see fans complain about the audio quality that certain broadcasts have, the difference between announcers’ voices and the fans in the arenas, or not feeling the stadium environment properly.
In this era, fans have to pay between $700 and $1,000 annually to watch every NFL game. One streaming service is preparing to change the rules of the game. The start of the playoffs won’t be any different. Fans will need multiple streaming subscriptions to see all six wild-card games this weekend.
Peacock will become the first streamer to integrate new Dolby products that will upgrade the fans’ experiences.
In times where fans call for a longtime NFL announcer‘s firing, given his play-by-play calling style, Peacock will offer them the chance to manipulate the broadcast. Joe Lemire of Sports Business Journal shared a major update on Wednesday.
“Our livestreams on Peacock are already in HDR, and we introduced Dolby Atmos as well last year, which made a massive jump in the immersiveness,” said David Bohunek, NBCUniversal SVP of Global Video Engineering, via SBJ. “You have to have a great sound with great picture, but then with Dolby Vision, we think we can push it into the next level.”
“With AC-4 and the personalization of the audio, we can let the customers do what they prefer with a very simple control in our own UI,” Bohunek said, “and maybe let them turn off commentary completely if that’s what they want.”
Peacock will have one of the six wild-card games this weekend. It charges $11.99 per month. Fans will have to wait for Dolby AC-4, which is expected to be available later this year.