Roc Nation enjoyed another successful Super Bowl halftime show on Sunday night, though not as much as they did last year.
Kendrick Lamar headlined the event, bringing the likes of Samuel L. Jackson, SZA, and Serena Williams along, and he dropped a song that many people were hoping he wouldn’t. The Compton rapper’s “Not Like Us” Drake diss was the highlight of his performance, and while some held out hope of him skipping it, there were also plenty looking forward to it.
Roc Nation has since announced that the show broke viewership records, having gotten 133.5 million to tune in. But they made the same announcement after Usher’s performance in 2024, revealing that 202.4 million people watched.
While this year’s show brought well over 60 million fewer, they’re still claiming to have broken the record. You can check out their two graphics below…
It appears that the organizers were truthful about the numbers, as the 202.4 million noted above was for the game itself.
Usher’s performance brought 129.3 million viewers, with Kendrick’s being watched by three percent more people.
While the most recent show has been branded the worst ever by many on social media, it was the most-watched in Super Bowl history, surpassing Michael Jackson’s longstanding record of 133.4 million from 1993.
Lamar’s selection was controversial to begin with as it came across as a snub of New Orleans native Lil Wayne, and he hardly did himself any favors in terms of pulling the plug on the saga by calling Drake out. But the numbers are the numbers.