For two decades, Mike Florio built ProFootballTalk.com from a modest blog into one of the most recognized voices in NFL media. While his coverage reaches millions across the country, Florio has never left his roots behind. He still runs PFT out of Bridgeport, West Virginia, the same town he’s called home for over 30 years.
Now, as historic flash flooding devastates parts of his home state, Florio isn’t talking football. He’s talking survival and asking for help.
In a heartfelt post on ProFootballTalk this week, Florio opened up about the damage left behind after a weekend of severe storms. Up to four inches of rain fell in just 40 minutes across Wheeling and nearby communities. The torrent of water triggered flash floods that swept away homes and lives.
“Six people have died, including a 26-year-old woman and her three-year-old daughter,” Florio wrote. “Three are still missing.” He described the devastation as something deeply personal, recalling childhood memories of flood sirens echoing through the night in Wheeling, where he grew up.
Victims of severe flash flooding in and around my hometown of Wheeling, WV need our help. Here's a way to give a little to the local United Way for flood relief, if you can. https://t.co/Vg5SLbBiHv
— ProFootballTalk (@ProFootballTalk) June 17, 2025
Despite his long-standing partnership with NBC, Florio reminded readers that PFT has always remained a West Virginia operation. “This is something I don’t do very often,” he admitted, urging his audience to consider donating whatever they could. “If you feel any kind of connection to what we do at PFT, I hope you’ll also feel a little of the connection I have to my home state, and to my hometown.”
Florio directed donations to the United Way of the Upper Ohio Valley, which is actively coordinating relief for families displaced or devastated by the floods.
While Florio’s voice is usually one of sharp analysis and NFL scoops, this week he’s using his platform to stand up for his neighbors. He’s not looking for headlines. He’s looking for hope.
To contribute to the relief efforts, visit the United Way of the Upper Ohio Valley website and consider lending a hand to the families fighting to rebuild.
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