NFL Fashion: Nike Is About To Release An NFL Air Max 90 Rivals Pack Featuring Eight Divisional Rivals

There’s so much really cool stuff about to happen right now in the world of sneakers and kicks, and, per usual, The Swoosh is leading the way at pushing the culture forward. I’m completely stoked on that University of Oregon x Grateful Dead collab that includes a pair of Air Max 90 that sold out as a shock drop in the SNKRS app in a matter of minutes. I struck out on those, and I’m a little bummed about it as a huge Deadhead.

And if you missed out, Nike is keeping the good stuff coming on that same timeless silhouette.

Just revealed via official images, the brand will soon be dropping the Nike Air Max 90 “NFL Rivalry Pack.” This is a huge upgrade for NFL fans, who are usually served the general-release Pegasus line. Now, we’re getting one of the most treasured models in the Nike archive, finally giving fans a silhouette they can actually rock off the field.

The collection highlights eight teams from the NFC West and AFC East, like 49ers vs. Rams or Bills vs. Pats. These aren’t just lazy colorways, either. They’re decked out with team emblems embedded in the midsole and squad mantras on the tongue.

No official release date has been set, but an October launch is rumored, which means it could be any day now. This is the perfect way to rep your squad for those divisional games that just mean more.