The NFL will attempt to put the Shedeur Sanders prank-call storyline in the past, levying fines against the Falcons and new DC Jeff Ulbrich. The veteran coordinator’s son, Jax, made a prank call to Sanders as he fell during the draft. Jax Ulbrich, who pretended to be Saints GM Mickey Loomis when calling the Colorado QB during his draft freefall, apologized to Sanders (after taking the QB’s number off his father’s iPad), but Jeff Ulbrich will lose a chunk of his salary as a result of the act. The league fined Jeff Ulbrich $100K, according to NFL.com’s Tom Pelissero, who adds the Falcons will be fined $250K for Sanders’ number being leaked. Jeff Ulbrich said (via The Athletic’s Josh Kendall) he and his son take “full responsibility” for the prank. The veteran assistant said he also apologized to Deion Sanders.
Unlike the Falcons’ Kirk Cousins tampering penalty last year, no draft picks will be taken away for the incident involving the Ulbrichs. The Falcons hired Ulbrich to replace Jimmy Lake, whom Raheem Morris fired after one season on the job. This has certainly not been a smooth ride for Falcons DCs. Ulbrich is the team’s fourth in four years (Ulbrich, Lake, Ryan Nielsen, Dean Pees), and the former Jets interim HC’s tenure is not off to a good start thanks to this development. The Falcons have now been fined $575K over the past three years (h/t Yahoo’s Nate Tice), thanks to this coming after the 2024 tampering issue and 2023 Bijan Robinson injury report matter.
Here is the latest from the NFC South: