Total Pro Sports
The New York Giants are exploring the sale of a minority, non-controlling stake in the franchise, which will be a significant shift in the team’s long-standing family ownership. The move follows the NFL’s decision in 2024 to allow private equity firms to purchase up to 10% of teams, opening the door for significant financial opportunities.
Although the exact percentage of the stake available has not been disclosed, reports suggest the sale could reach 10%, potentially making it one of the most notable financial transactions in NFL history.
The Giants, valued at $7.3 billion by Forbes in 2023, rank as the fourth-most valuable franchise in the NFL. With recent sales of minority stakes in teams like the Philadelphia Eagles valuing the franchise between $8.1 billion and $8.3 billion, a similar valuation for the Giants could push their worth even higher. If the 10% stake sells at a premium, the team could inch closer to the Dallas Cowboys’ record-setting $10.1 billion valuation.
The Giants are looking to sell off up to 10% of the team, according to SBJ sources.
Recent public estimates of the Giants’ value range from $7.3 billion (Forbes) to $7.85 billion (CNBC).https://t.co/GFc4NkBXL3 pic.twitter.com/NFAzs0FAkE
— Sports Business Journal (@SBJ) February 13, 2025
The Giants have retained Moelis & Company, an investment bank, to oversee the sale process, but the Mara and Tisch families have not provided further details. A sale of this magnitude would require approval from at least 24 of the NFL’s 32 team owners. While the Giants are not in financial distress, this move is a way to capitalize on the NFL’s new private equity rules, following in the footsteps of the Buffalo Bills and Miami Dolphins, who have already completed similar transactions.
Despite the sale, the ownership structure will remain unchanged, with John Mara and Steve Tisch each continuing to hold 50% of the franchise. This ensures that no new stakeholder will have decision-making power, keeping the Giants’ direction firmly under the control of the existing families. However, the introduction of a private equity firm could bring new business strategies into the fold, affecting how the team operates financially moving forward.
Some fans may be hoping that a shake-up at the top could jolt the Giants out of their slump, especially after an abysmal 3-14 season and the departure of star running back Saquon Barkley, who went on to win Super Bowl 59 with the Philadelphia Eagles. But in reality, this sale is purely a financial move. Notably, former Giants quarterback Eli Manning has expressed interest in NFL ownership and could explore a role in the team’s future. However, his current association with Brand Velocity Group, a private equity firm not yet approved by the NFL for ownership stakes, complicates his potential involvement.
Also Read: How Much Did The New York Jets Pay Aaron Rodgers To Leave? Here’s Everything You Need To Know
