Total Pro Sports
NBC isn’t wasting any time cashing in on the biggest advertising stage in sports. Nearly a year out from Super Bowl LX, the network has already locked in most of its commercial slots, at a whopping $7 million apiece for just 30 seconds of airtime.
Media buyers familiar with the deals say NBCUniversal is wrapping up its round of offers to incumbent advertisers, those who bought time during NBC’s last Super Bowl broadcast in 2022. That price tag holds steady with and sometimes even edges out what Fox charged for Super Bowl LIX earlier this year. Fox fetched as much as $8 million for some spots, thanks to late surges in demand and a few high-profile sponsors reshuffling after market disruptions.
NBCU’s sales pitch this time is bigger than just the Super Bowl. The company is bundling ads across a trio of major events: Super Bowl LX, the 2026 Winter Olympics, and the NBA All-Star Game. It’s part of a broader push to secure commitments across its sports portfolio as NBCU prepares to bring NBA games back to its airwaves in fall 2025.
NBC declined to offer an official comment, but sources close to early talks confirm that the network has emphasized the missed opportunities advertisers faced in 2022 when they picked only one tentpole event. According to NBCU data shared with potential buyers, Super Bowl-only advertisers that year missed out on 42 million potential viewers from the Olympics. Those who only bought Olympic airtime missed 30 million Super Bowl viewers.
REPORT: NBC is charging 7 million dollars for 30-second Super Bowl commercial slots for this year.
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NBC has reportedly told agencies that they have already sold out of Super Bowl spots. pic.twitter.com/iPWANFk37S
— MLFootball (@_MLFootball) June 10, 2025
NBCU hopes to fix that kind of audience fragmentation with its bundled strategy. And it’s betting big that advertisers, even in an uncertain economy, won’t want to sit this one out. The buzz from brands like Apple, Zicam, and the ever-present Anheuser-Busch InBev has only reinforced the growing value of live sports in an increasingly fractured media landscape.
Still, economic concerns could shake things up. With the Trump administration weighing tariffs and public-sector job cuts, some marketers might pull back spending. But for now, NBC appears to have scored a win, with ad inventory already close to sold out.
During Super Bowl LIX, Fox reportedly made around $800 million in advertising revenue, which aired across its main broadcast network, Tubi, and Spanish-language platforms like Fox Deportes and Telemundo. NBCU is chasing similar numbers, and if you want to go in, the price is high, and the clock is ticking.
Also Read: Super Bowl Ad Costs: What’s The Price Of A Commercial This Year?
