BroBible
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For two decades, legendary NFL head coach Bill Belichick was known as much for tact in the media as he his tactical genius on the football field. Now, that seems to have gone completely out the window as Belichick and the North Carolina Tar Heels attempt to put out a public relations dumpster fire that he and 24-year-old girlfield Jordon Hudson started.
Hudson, who has been dating Belichick for the better part of the last two years, also serves as his personal media relations coordinator. She also seems to work for both Belichick and the Tar Heels in a semi-professional capacity, although it does not appear she’s receiving a salary from UNC. Hudson graduated from Bridgewater State University with a bachelor’s degree in philosophy. She has no formal training in media relations. And when you compare that to Belichick’s former guru, the sudden media dumpster fire makes a ton of sense.
Every Godfather needs a Consigliere.
Bill Belichick’s problems started when he lost the personal PR guru who’s been described as his “right hand man” + “secret weapon.”
The Hoodie’s trying to replace Berj Najarian with Jordon Hudson. Not working out…https://t.co/B1gBVOJRmy
— Michael McCarthy (@MMcCarthyREV) May 1, 2025
For 23 years, Berj Najarian served as Bill Belichick’s personal chief of staff, according to the New York Times. If the media wanted to get to the six-time Super Bowl winner, they had to go through Najarian. But Najarian now serves in the same role for Bill O’Brien at Boston College. And that is why things have fallen apart for Belichick, according to a source interviewed by Michael McCarthy of Front Office Sports.
“Belichick has had a personal PR guy for 20 years. But he doesn’t have Berj anymore,” said one source directly familiar with Najarian’s confidante role with the Pats. “Berj works for Bill O’Brien at BC now. So Bill’s all by himself.
“My sense is he assigned Jordon to help on this stuff. But she doesn’t know what the f— she is doing. That email which she alleges he wrote—which clearly she wrote—is one of the most ridiculous things I’ve ever read,” the source added. “Do you think, in any world, that Belichick would think that he has a say in what the Boston Globe writes? That he would have a say over the ‘title’, which is actually a headline, which is something he’d know? There’s no way he would have anything to do with that.”
Both Julian Edelman and Rob Gronkowski suggested as much on a recent episode of their Dudes on Dudes podcast.
“From what I’ve heard, Jordon is playing the Berj role—handling all the football ops, handling a lot of his social, a lot of his PR,” Edelman said.
“She’s becoming his representative on top of being a girlfriend,” Gronkowski added.
So far, Hudson seems to be struggling in that role. Maybe that changes in the...
