John Schneider reflects on Seahawks’ big offseason pivots in ‘Making a Champion’

John Schneider reflects on Seahawks’ big offseason pivots in ‘Making a Champion’
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Remember when the Seattle Seahawks decided to change EVERYTHING last offseason, after a 10-7 record in the previous campaign? Okay, maybe that’s a little dramatic, but it turned out to be a masterclass in roster transformation, and each move was made with conviction.

March of 2025 saw the Seahawks moving away from players like Geno Smith (QB1), DK Metcalf (WR1), Tyler Lockett (WR3 and franchise legend) and finding players like Sam Darnold, Rashid Shaheed, Cooper Kupp, and DeMarcus Lawrence.

The Hawks of the PNW went from missing the playoffs the previous campaign, to Super Bowl champions in one year.

Seattle’s head coach, Mike Macdonald, deserves a lot of credit for the vision, leadership and connectedness that were on full display on the lead-up to a league championship. The man who has been probably most instrumental in creating a hospitable and thriving environment for football is general manager, John Schneider. He spoke at length (in an interview now up on the Seahawks’ YouTube page) about last year’s wild offseason.

In the first episode of a new video series entitled: “Making a Champion,” Schneider sat down to chat with John Boyle and Jen Mueller about forming the roster that won Seattle a second Lombardi Trophy. This episode centers around his part in “The Creation of a Championship Team.”

Fascinating to look back now, as many of the 2025 changes being on offense made it an uneasy transition for many fans and pundits. There were more than a few interesting tidbits to take away.

When asked about what allowed the Seahawks to make such a big pivot between player personnel at multiple positions, Schneider had this to say: “Well, honestly, it really started, you know, the very Monday after the season that year. I just remember getting with Mike [Macdonald]… you know, making the change with the offensive coordinator, having the exit interviews with several players… it just became clear with meeting with our staff.”

He continues talking about the order of offseason tasks and says that “we were going to have a new offensive staff; there’s going to be a lot of changes.” These weren’t just tinkers, either.

He explained how “being able to pivot as quickly as we did is a huge credit to, not only obviously, Mike and the new offensive staff, but you know, all the guys involved. Nolan [Teasley], Matt Berry, Trent [Kirchner] and Willie [Schneider] and that whole group.” It really was a group effort to construct a whole new offense, as a team.

This team effort that John Schneider speaks of is something we’ve heard echoed for some time now. There have been multiple comments by Coach Macdonald that Sam Darnold and Cooper Kupp also had their input in some of how the offense operated. This was truly an impressive team effort to quickly pivot and create a different offense from scratch.

This is yet another example of the team of ball-knowers that Schneider has assembled in Seattle. A team is what helped to win the...