Jerry Jones failed to use his most powerful asset when finding the Cowboys next head coach

Jerry Jones failed to use his most powerful asset when finding the Cowboys next head coach
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Jerry Jones loves to talk about how he would write a check of any size to help the Cowboys... but refuses to do so.

Before the NFL season kicked off in 2018, Dallas Cowboys owner and general manager Jerry Jones made headlines with comments surrounding the money he would spend to win another Super Bowl.

“It would be embarrassing, it would be shocking if you knew the size of the check I would write if it guaranteed me a Super Bowl,” Jones told Shan and RJ on 105.3 The Fan. “It would be obscene. There is nothing I would do financially not to get a Super Bowl.”

At that point when he made this statement, Jones was two years removed from a remarkable season led by two rookie sensation players, Dak Prescott and Ezekiel Elliott. These players brought the Cowboys to a No. 1 seed in the postseason. Unfortunately, Mike McCarthy’s Green Bay Packers bounced them in the divisional round of the playoffs.

Jones had the elusive itch for greatness that hadn’t been felt in Dallas since the late 90s when his team hoisted the Lombardi Trophy three times. The NFL salary cap prevents a Los Angeles Dodgers-type spending spree where one team can dominate the free agency market over the rest of their competitors. Otherwise, Jones, who owns the most valuable sports franchise in the world, would be signing high-profile players left and right.

So if the owner, who has more money than the franchise knows what to do with, can’t spend it all on players, where else could it be used? The most straightforward answer would be on coaching. With Mike McCarthy’s departure, Jones had the opportunity to finally put his words to paper in the form of a blank check to sign an All-Star list of coaches to get Dallas back to the Super Bowl.

Instead, he was okay with all the top candidates interviewing elsewhere, leaving the team bargain-bin shopping at head coach, which seems to be a new comfort for the three-time champion owner.

Ben Johnson didn’t even seem interested in interviewing with Dallas. Mike Vrabel couldn’t even be tempted with a glance from the Cowboys, and Aaron Glenn looks keen on going to the broken-down New York Jets. The Glenn front can change with nothing finalized, but one could argue the Cowboys roster is ready to win games right now compared to the other three teams.

There is no salary cap for coaches. Any NFL owner can pay their coaching staff whatever they would like. Jones has shown that if he wants to keep a coach around, as he did with Dan Quinn in 2023, he is willing to pay a substantial amount.

That is just not the case with head coaches. Jones has seemingly thought that instead of writing a check for an “embarrassing amount,” paying more than the bare minimum for a head coach would be embarrassing. In an era in which quality head coaches are being spotlighted as difference-makers, it’s...