Total Pro Sports
Super Bowl Sunday is as much about the snacks as it is about football, and nothing defines game-day food quite like guacamole. Every year, millions of fans in the U.S. enjoy bowls of the creamy dip, and Mexican avocados are the star ingredient. But in 2025, fewer avocados are hitting the market, and prices are rising.
Here’s what you need to know about this year’s supply, pricing, and what’s behind the change.
This year, Mexico exported around 110,000 tons of avocados to the U.S. for the Super Bowl, a sharp decline of nearly 20% compared to previous years. In 2024, 137,500 tons were shipped, and in 2023, the total was 130,000 tons. The drop is significant, but it hasn’t dethroned avocados as the must-have snack for the Super Bowl game.
Several factors contributed to the reduction in avocado exports this year:
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Despite the decrease, Mexico continues to be the primary supplier of avocados to the U.S., which consumes an average of 4.1 kilograms per capita annually.
With lower supply, prices are naturally increasing. According to GCMA, an agricultural markets consultancy, the average price of avocados has jumped from $2.41 per kilo in 2024 to $2.88 per kilo in 2025. This means guacamole lovers will likely pay more for their Super Bowl game-day dip.
Another potential factor in future avocado pricing is the possibility of U.S. tariffs on Mexican imports. While these tariffs are currently on hold until March 2025, they could become a concern later in the year.
However, experts like Kontarovsky believe that Mexican avocados have a competitive edge. The U.S. lacks large-scale local avocado production, ensuring demand for Mexican avocados will remain strong.
Also Read: NFL Super Bowl Snacks: A Guide To Simple And Delicious Game Day Treats
Despite this year’s export decline, Mexico remains the dominant force in the U.S. avocado market. The country supplies 83% of U.S. avocado consumption, and demand remains high due to its superior quality. In fact, over the past 10 years, exports have increased fivefold, showing steady long-term growth.
Even with reduced Super Bowl shipments, the Mexican avocado industry remains highly profitable. The U.S. market alone is valued at $2.629 billion, making it an important player in Mexico’s agricultural...
