Mile High Report
The Broncos’ interest in supporting safety for youth football has just expanded.
Now they want to support growing youth football too.
After a successful year distributing more than 15,000 new Riddell Axiom smart helmets at no cost to 277 high school football teams across the state, the Denver Broncos Foundation is expanding its ALL IN. ALL COVERED. effort to help grow youth football in Colorado.
Over the course of five years (2026-’30) the program will aim to reduce financial barriers to play by providing financial support and essential equipment to increase youth participation in tackle and flag football.
The Foundation will work with two non-profits that currently aim to make sports more accessible to young athletes in high-need communities. Every Kid Sports is a nonprofit that helps remove financial barriers by covering registration fees, and Good Sports provides essential equipment to kids in high-need communities to help them achieve their greatest potential on the field.
The program aims to serve more than 17,000 youth across Colorado, using football as a pathway to drive equitable access and sustained participation in sport.
“We’re excited to work with Every Kid Sports and Good Sports to grow youth football participation across Colorado and help open doors to the sport for both boys and girls,” said Bobby Mestas, Broncos Senior Director of Youth & High School Football.
Mestas explained that the new effort goes beyond just supporting high schoolers playing tackle football.
“This extension of ALL IN. ALL COVERED. is designed to reach younger athletes, ages 6–14, by reducing financial barriers and expanding access to both tackle and flag football,” he said.
