Total Pro Sports
Barstool Sports founder and President Dave Portnoy continues to succeed.
Fox Sports and Barstool Sports are nearing a deal that would include Portnoy on FOX’s Big Noon Kickoff and additional Barstool content on FS1, per Ryan Glasspiegel.
This news comes less than a few days after Fox Sports 1 fired Joy Taylor and dropped numerous underperforming shows.
According to the report, the deal has not been finalized. This is another move by Big Noon Kickoff to compete with the popular College GameDay on ESPN.
𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: Fox Sports and Barstool Sports are nearing a deal that would include Dave Portnoy on Big Noon Kickoff and Barstool content on FS1.
That would be must watch TV 🔥
(via @FOS) pic.twitter.com/55zUQEndKg
— Dov Kleiman (@NFL_DovKleiman) July 16, 2025
Portnoy, the founder and CEO of Barstool Sports, would join Urban Meyer, Matt Leinart, Brady Quinn, Mark Ingram, Chris “The Bear” Fallica, and host Rob Stone on the weekly pregame show.
“Barstool content is expected to fill some of this FS1 airtime, likely via a licensing agreement,” Glasspiegel wrote for Front Office Sports.
“Details were not immediately available about which Barstool personalities will be included for this deal, or whether this would mean a new show or existing franchises, such as Pardon My Take, get repopulated onto the network. The Twitter/X account BackAftaThis first suggested that Barstool personalities would be appearing on FS1.”
FS1 announced the cancellations of Breakfast Ball, The Facility, and Speak this week. It is unclear if Barstool shows will be licensed to certain time slots or if new original programming will come to the network, featuring Barstool personalities in addition to Dave Portnoy.
In 2023, David Portnoy, the founder of Barstool Sports, once again owned his media brand after buying it back from Penn Entertainment.
As part of the announcement, PENN said it sold Barstool Sports back to its founder after initially purchasing a 36% stake in Barstool for $163 million back in 2019.
It would cost just $1, but Portnoy would have to agree to “certain non-compete and other restrictive covenants.”
Penn receives 50% of a future sale and “also has the right to receive 50% of the gross proceeds received by David Portnoy in any subsequent sale or other monetization event of Barstool.”
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