ClutchPoints
Terry Crews is one of the most recognizable faces in Hollywood. Whether it’s Brooklyn Nine-Nine, Everybody Hates Chris (a personal favorite), White Chicks, or his current role as host of America’s Got Talent, you’d be hard-pressed not to find Crews on your TV screen—or in a movie theater.
Ahead of the 2026 NFL Playoffs, Crews has teamed up with General Mills and NFL superstar Justin Jefferson for their new “Tastes Like a Touchdown” campaign.
According to the press release, the campaign highlights a “Spend $30, Get $10” offer on a variety of game-day snacks and meals—perfect no matter which team you’re cheering for.
In the campaign’s hero ad, Jefferson turns up the energy alongside actor and former NFL player Crews as they share their favorite ways to score big savings on brands like Pillsbury, Chex Mix, Cinnamon Toast Crunch, and Old El Paso. What starts as a typical grocery run quickly transforms into a full-blown game-day experience, with Crews channeling his inner coach and Jefferson bringing his signature playmaking flair.
In an exclusive interview with ClutchPoints’ Rob Lepelstat, Crews discusses the Tastes Like a Touchdown campaign, Jefferson’s acting chops, the Griddy, how the NFL has evolved since his playing days, the lasting impact of Everybody Hates Chris, and much more.
Interestingly enough, Crews also praises today’s NFL players, calling them better—both physically and mentally—than when he played. This breaks a popular trend of former players trashing today’s stars – including the GOAT Tom Brady, saying there’s a lot of “mediocrity” in today’s NFL versus when he played.
This interview has been edited for clarity and length.
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RL: Terry, you’re teaming up with General Mills for their new ‘Tastes Like a Touchdown’ campaign alongside Vikings wide receiver Justin Jefferson. What’s this campaign all about?
TC: “First of all, it was so much fun. Being part of this campaign with Justin—especially with it going to be featured so prominently during the [NFL] Playoffs—has been incredible. It’s really about everyone coming together, having fun, and watching the game.
When you look at the NFL now, the playoffs are more valuable than ever. There isn’t one definitive team running away with it this year, which means the stakes are higher—the mood, the attention, and the emotions of entire cities rise or fall depending on how their team performs.
As a former player myself, I’ll be honest—I’m in a bit of a midlife crisis, and this stuff feeds me. This is what I need! I can’t play on the field anymore, but being part of something like this is just as good.”
How was it working with Justin? We know he can ball out on the football field, but what about as an actor? How did he do?
“Oh my God—he’s a star, man. He’s a star. I actually said this the other day when I was on Good Sports with Kevin Hart and Kenan Thompson: Justin Jefferson is a superstar.
You look at the Griddy and the energy that came with it—he created...
