Steelers Now
Colorado State is bringing on former Pittsburgh Steelers general manager Kevin Colbert as a consultant, part of the school’s push to stay at the forefront for the new era of college football, according to College Football Senior Writer for ESPN Pete Thamel. Colbert will help coach Jay Norvell and the school’s player personnel department set up systems for building a football front office.
The partnership is with Colbert and Altius Sports Partners, and it will include Altius chairman and veteran administrator Oliver Luck. Colorado State AD John Weber and assistant AD Scott Sidwell’s are aiming for an innovative approach for the next iteration of college athletics. Colbert worked with the Steelers from 2000-22. in prominent front office roles. CSU officials view the sport becoming more like the NFL and this as a way to more effectively spend money.
Sources: Colorado State is bringing on former Pittsburgh Steelers GM Kevin Colbert as a consultant, part of the school’s push to stay at the forefront for the new era of college football. Colbert will help coach Jay Norvell and the school’s player personnel department set up… pic.twitter.com/ZHjnQfRLhN
— Pete Thamel (@PeteThamel) January 30, 2025
Colbert launched his own consulting company, called Colbert Sports Consulting, in July of 2024.
Colbert started his career with BLESTO in 1984. The scouting agency was founded in 1963 and originally called LESTO” (Lions, Eagles, Steelers Talent Organization) and based in Pittsburgh. The Bears came on board the following year to make it “BLESTO.” The agency now serves the entire NFL.
Colbert is still involved with the Steelers organization. He runs the Lend a Hand program for the organization, a program that helps former players in their post careers.
“It’s been a year already – we started last June,” Colbert told Ron Lippock of Steelers Takeaways in 2023. “We meet one time a month virtually with Steelers alumni around the country and start by having different professionals present on different topics – mental health, financial stability, physical health, family issues…all sorts of things. We meet for about 45 minutes then we all leave and give the players back the locker room and let them talk with themselves and catch up.
“It’s not where we want it to be yet – we average about 20 alums per meeting and in total had about 60 players attend across all of the meetings.”
