Total Pro Sports
ESPN has strengthened its ranks ahead of the 2025 NFL season with the hiring of social media influencer Katie Feeney.
The upcoming campaign promises to be an exciting one, as is typically the case, with the college football season also gearing up with its own allure.
Feeney, one of the most popular content creators on TikTok, is joining the network to broaden its coverage of college and pro football. The Penn State graduate has over 14 million followers on social media and has experience covering the NFL. She worked as a social media correspondent for the Washington Commanders in 2022 but is set to see her role in sports media expand considerably.
ESPN will have her create short-form clips while also making appearances on ‘Sunday NFL Countdown’, ‘Monday Night Countdown’, and ‘College GameDay’.
“Katie has built an impressive and authentic connection with sports fans by blending access, personality, and Gen-Z culture in a way that feels fresh and engaging,” the company said in a press release.
“Her perspective and creativity are a perfect match for how we’re reimagining coverage to meet fans where they are, and we can’t wait to see the energy she brings to ESPN’s daily coverage and live event moments,” they added.
Feeney is unlikely to be star-struck as she has already covered major events such as the Super Bowl and the Oscars. But she’s still very excited to be joining ESPN.
“I grew up watching SportsCenter with my family, and I’m proud to now be part of the storytelling that brings ESPN to millions of fans around the world,” she said.
Given her immense following, The Worldwide Leader in Sports could see an uptick in content viewership across their social media platforms now that she’s part of the brand.
Time will tell how beneficial the partnership is to the network, but the powers that be clearly feel they could leverage her popularity into added online traction.
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