Crown Royal announces Starter collaboration and Crown Royal Station for Super Bowl LIX

Starter House will feature performances by Mannie Fresh and Juvenile.

All NFL season long, Crown Royal, the official whisky sponsor of the NFL, has brought its spirit of generosity to NFL stadiums and cities nationwide with the Crown Royal Rig. For Super Bowl LIX, Crown Royal will celebrate New Orleans’ rich culture and generosity by teaming up with New Orleans royalty like Mannie Fresh, Juvenile, and Tank and the Bangas.

For Super Bowl LIX, Crown Royal’s events include:

• Starter Collaboration: Crown Royal is teaming up with heritage brand, Starter to debut the Crown Royal x Starter NFL Super Bowl LIX Satin jacket that celebrates New Orleans’ spirit. The Limited-Edition Crown Royal X Starter NFL Super Bowl LIX Satin Jacket will be available to purchase only at the Starter x NFL Shop Presented by Visa at 333 Canal Street in New Orleans, for an SRP of $250, while supplies last. For every jacket purchased, all proceeds will be donated to The Foundation for Louisiana’s Freedom Forward Fund, which is designed to be a standing disaster preparation, response, and recovery disaster fund.
• Partnerships with NOLA Legends: Crown Royal has tapped NOLA royalty, including Drew Brees, Mannie Fresh, Juvenile, and Tank and the Bangas, to raise a glass to the rich culture of this city and celebrate the big game in the most generous way possible. Mannie Fresh and Juvenile will debut the Crown Royal x Starter NFL Super Bowl LIX Satin jacket at the exclusive Starter House on 2/6, showcasing the city’s rich musical heritage, with performances from the two.
• The Crown Royal Station: Crown Royal is bringing the Crown Royal Rig to NOLA and introducing The Crown Royal Station, a one-stop celebration that seamlessly blends New Orleans’ rich culture with the brand’s iconic whisky for the ultimate Super Bowl experience.

At the heart of the Crown Royal Station is generosity; guests will have the opportunity to participate in the Purple Bag Project, where every bag packed with wellness essentials will trigger a $1 donation to the Foundation for Louisiana. Those who will be unable to visit the Crown Royal Station in-person will have a chance to join in on the generosity by commenting a crystal ball emoji on a special Crown Royal Instagram story, where every qualifying comment from 2/8 - 2/9 11:59PM CT will trigger a $1 donation to the Foundation for Louisiana. Follow @crownroyal on Instagram for more details.

The celebration of New Orleans will continue right up to the Big Game when the Crown Royal Rig sets up shop for the ultimate Super Bowl LIX experience – the Crown Royal Station. The high-energy tailgate is designed to immerse fans 21+ in a curated experience filled with local flavors, and legendary talent, including surprise appearances from NFL Legends and performances from Tank & The Bangas, Big Sam’s Funky Nation and more local artists, that will showcase and celebrate the unmistakable spirit of New Orleans.

Fans 21 and older can sign up today at [Crown Royal...