Inside The Star
As the 2025 NFL season approaches, the Dallas Cowboys are undergoing a strategic offensive shift that goes far beyond the headlines.
While fans focus on stars like CeeDee Lamb, Dak Prescott, and Micah Parsons, it’s the under-the-radar players who are quietly redefining the offense.
This offseason, the Cowboys’ position changes in 2025 are a clear sign of innovation. Head coach Brian Schottenheimer and his staff are experimenting with unorthodox alignments and hybrid roles to add new layers to the playbook.
Nowhere is this more apparent than in the reps being earned by Hunter Luepke, KaVontae Turpin, and Jaydon Blue—three players being molded into multi-position assets.
This approach isn’t just about creativity for creativity’s sake. It’s about adapting to the modern NFL, where offensive flexibility and creativity are critical to staying ahead of defensive schemes.
As the Cowboys lean into NFL offensive flexibility, Hunter Luepke is emerging as a key chess piece.
Undrafted out of North Dakota State in 2023, Luepke could evolve into a multi-role weapon.
While primarily used as a fullback, he’s also taken snaps at running back and now tight end, showcasing elite versatility.
In 2024, he posted 12 carries for 38 yards and added 12 receptions for 111 yards. But this offseason, Luepke’s tight end reps have become more prominent.
Dallas is giving him more looks in red zone drills, 12-personnel formations, and motion sets designed to challenge linebackers in coverage.
This fits seamlessly into the Brian Schottenheimer offense, which is built around motion and misdirection.
If Luepke can become even a serviceable pass-catching tight end or H-back, his value skyrockets. Expect him to play a critical role in short-yardage packages and third-down situations.
Another fascinating wrinkle in the Cowboys’ approach is how they will deploy KaVontae Turpin in 2025.
Known for his electric return ability, Turpin is now being used in both the backfield and slot, embracing a true hybrid identity.
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During OTAs, he’s taken consistent reps as a running back and motion man, signaling an expanded role that’s more than just gimmicky.
The Turpin slot and running back role is designed to stretch defenses horizontally, forcing mismatches with linebackers who can’t match his elite speed.
Turpin posted 420 receiving yards and two touchdowns in 2024, while also rushing 16 times for 92 yards, averaging 5.8 yards per carry.
As Dallas continues to modernize its scheme, Turpin’s versatility offers a clear pathway to becoming a regular offensive weapon.
This role fits perfectly into the Cowboys’ position changes in 2025, and with a new contract in place, Turpin is no longer just a special-teams threat; he’s a tactical asset.
Perhaps the most exciting name in the Cowboys’ backfield this year is rookie Jaydon Blue. Drafted out of Texas in the fifth round, Blue entered...
