Inside The Star
The 2025 Dallas Cowboys will enter the season with a new identity on offense—one built around creativity, tempo, and physicality.
Head coach Brian Schottenheimer and offensive coordinator Klayton Adams are crafting a modernized scheme designed to maximize Dak Prescott’s strengths, unleash CeeDee Lamb, and create matchup nightmares.
A rebuilt offensive line, deep backfield, and explosive weapons, this offense could quietly emerge as one of the most balanced and dangerous units in the NFC.
Now playing and fully healthy, Dak Prescott remains the engine of the Cowboys’ offense.
After leading the NFL in touchdown passes in 2023, Prescott enters 2025 with a deeper supporting cast and more schematic help than ever before.
One key evolution in this offense? Motion—lots of it. Expect Dallas to move players like KaVontae Turpin, CeeDee Lamb, and George Pickens across the formation to force defenses into revealing coverages and adjusting on the fly.
The increased use of jet motion, orbit motion, and shifts from bunch to spread will help Prescott diagnose defenses and exploit mismatches.
Look for Dallas to blend under-center play-action, shotgun spread, and pistol looks to keep defenses guessing.
Schottenheimer’s experience with West Coast principles and Adam’s background in Kyle Shanahan-inspired systems should provide a versatile toolbox.
CeeDee Lamb will remain the focal point. Coming off a 1,500+ yard season in 2024, he’ll move all over the formation—outside, the slot, and even in motion—to manipulate coverage.
New WR2 George Pickens brings size, aggression, and vertical threat ability. He’ll stretch the field and win contested catches on the outside, complementing Lamb’s quickness underneath.
Speedster KaVontae Turpin, now being deployed more as a running back/slot hybrid, will be in motion frequently—whether in orbit motion, jet sweeps, or screens. His elite acceleration forces defenses to account for every blade of grass.
The tight end room, led by Jake Ferguson and backup Luke Schoonmaker, will be heavily used in motion and play action. Expect to see 12 personnel on early downs and more spread looks on third down.
The Cowboys may not have a true bell-cow, but they feature a deep stable of backs who complement each other:
This group will rotate often, with motion helping create mismatches—think RBs motioning to empty sets or aligning wide, then shifting back in for play-action deception.
The offensive line is young, physical, and quietly one of the most intriguing units in the NFC.
