Buffalo Rumblings
Read on for details about when the Bills’ new Rivalries uniforms are being worn, plus a few hints about their unique look.
Earlier this year, the NFL in partnership with Nike announced a new Rivalries branding effort, beginning with the 2025 regular season. The Buffalo Bills are one of eight initial teams taking part in the program, with the AFC East and NFC West the two divisions chosen to kick things off.
On Friday, July 25, the participating teams unveiled hype videos to give fans a brief (Pulp Fiction briefcase) taste of what’s to come. What we do know at this point is that the Bills (and each of the seven other teams) will wear completely new uniforms for these designated Rivalries matchups. Per reports, the full uniform reveals are set for August 28.
So what’s the impetus for this new uniform? Per NFL chief revenue officer Renie Anderson:
“Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level. Through specially designed player uniforms and limited-edition fan gear, we will embark on a journey that inspires competitive spirit and reveals the winner in all of us.”
While we don’t yet know exactly what Buffalo’s (or any other team’s) uniforms will look like, rumors have mentioned a heavy use of silver. That seems to fit with the hype videos released on Friday.
Buffalo will were their Rivalries threads just once in 2025 — in primetime against the New England Patriots for a home game in Week 5. Interestingly, Buffalo’s three away divisional games (at New England Patriots, at Miami Dolphins, at New York Jets) will not feature the home team in Rivalries gear. In contrast, Buffalo’s trio of East foes will play in two Rivalries uniform highlight games. So while not in their own Rivalries uniforms as the away team, the Patriots, Dolphins, and Jets will each face an AFC East foe newly dressed to impress.
Week 4
Week 5
Week 11
Week 14
Week 16
Week 18
Ever a branding business, the new uniforms aren’t going away any time soon. As noted in an early news release by the NFL:
“Each participating team will wear a unique Rivalries uniform with designs rooted extensively in local community insights during a single home game against a division rival. The designs have been brought to life by pulling inspiration from the history of each market and the aspects of the community that only that team’s city embodies.
Following their reveal, these Rivalries uniforms will...
