Buffalo Rumblings
Welcome to SB Nation Reacts, a survey of fans across the NFL. Throughout the year we ask questions of the most plugged-in Bills fans and fans across the country. Sign up here to participate in the weekly emailed surveys.
The Buffalo Bills are less than two weeks away from the start of training camp at St. John Fisher University. It’s a point in the summer that felt like it’d never come, simply due to a massive change in the coaching sphere at One Bills Drive. While new head coach Joe Brady is familiar, it’s anyone’s guess how his system will evolve as the head man.
The prior near-decade under Sean McDermott gave Bills Mafia plenty to chew on in the offseason, reflecting on the prior campaign and how it fit a longstanding narrative — and what needed to happen in the coming season. Now, the team has half hit the reset button, and that means we have to wait patiently before seeing what’s new.
We’ve spent time in recent weeks discussing Buffalo’s position groups, asking Rumblers which areas are most intriguing and where the bigger concerns are roster wide. This time we want to know who you believe is primed to take control of the Bills’ starting WR3 role in 2026.
Buffalo has a long list of names in the wide receivers room, but several of them don’t fit the poll’s ask. We know that wide receivers DJ Moore and Khalil Shakir are set to play the WR and WR2 roles, respectively. Others in the room are reasonably expected to play reserve and special teams roles much further down the depth chart.
We also know that any conversation about wide receiver carries a sidebar about the tight end room. That’s for good reason, as tight end Dalton Kincaid will certainly be a featured part of the passing game. There’s also the possibility Buffalo could bring back Brandin Cooks, and who knows if running back James Cook III is set to take on a more featured role as a receiver.
But when pressed on the matter, what about three-receiver sets? If not for a severe ACL injury during the playoffs this past January, it’s possible that this could have included Tyrell Shavers in a four-man battle to win the starting role. Even if Shavers is fast-tracked to return late in the summer, it’s likely he begins the season on the PUP list.
That leaves us with three names to consider for the starting WR3 job: Skyler Bell, Keon Coleman, and Joshua Palmer. Bills fans think they know what to expect from Coleman, and many are ready to move on. That’s short-sighted, however, as his career has been anything other than defined at this point. Is year three his time to shine?
Then there’s Palmer, who signed a lucrative free-agent contract in 2025. He was too often hurt and uninvolved for many peoples’ preferences, and he was eventually lost for the season. Will 2026 be a different story, with Palmer set to...