Another Lions season ticket price hike causes fan backlash

Another Lions season ticket price hike causes fan backlash
Pride of Detroit Pride of Detroit

For the second straight season, the Detroit Lions have significantly increased season ticket prices, and fans are not happy.

For the second straight year, the Detroit Lions have significantly increased season ticket prices, and many fans have gone to social media to express their frustrations. The team sent emails to Lions Loyal Members (season ticket holders) on Thursday evening laying out prices for the 2025 season, with some fans claiming price increases of over 50 percent. Per Dave Birkett of the Detroit Free Press, all season tickets are seeing an increase, with the average being around a 24 percent hike.

Last year, in the midst of Detroit’s deepest playoff run in the Super Bowl era, the Lions increased ticket prices by an average of 30 percent.

“I understand the ticket increase was substantial for certainly lower bowl seats near the 50-yard line,” Lions team president Rod Wood said back in March. “But I think if people went back and looked at what they could have paid for those seats on the secondary market and what our playoff games were going for, it’s really where the market is.”

Indeed, that trend has continued in 2024. Take Sunday’s game against the Buffalo Bills, for example. On SeatGeek, the cheapest ticket to get into Ford Field is $356... for a standing-room only ticket. The cheapest actual seat is $441, as of this publishing.

Last year, Wood said the price increase “barely catches us up to kinda just below league average” in overall price. Per Birkett, this latest increase will get them to right about league average.

But for many, league average is out of their price range. Just check out some of the reaction from Lions fans on Twitter.

It’s a tough situation for fans. No one wants to pay beyond their means, but with reportedly over 20,000 people on the Lions’ season ticket waitlist, a failure to renew may mean giving up tickets for years or decades.