Crossing Broad
Inbox:
***PHILADELPHIA (Feb. 5, 2025) —*Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies on the East Coast, has come forward to claim responsibility for the “816-323-GO KC—call for a pep rally in your pocket” digital billboard next to Arrowhead Stadium. Since Tuesday, Feb. 4, the billboard has been capturing the attention of commuters traveling on I-435. Just 24 hours after the billboard was installed, hundreds of people dialed the number, only to be greeted with a rousing version of the “Fly, Eagles, Fly!” fight song.
In addition to securing and designing the board, the agency is demonstrating what being in the City of Brotherly Love is all about. For every call received via the 816-323-GO KC line, AB&C is making donations to the Eagles Autism Foundation and Kansas City’s Hunt Family Foundation. AB&C will donate up to $5,000 total, based on the number of calls received between Feb. 4 and the game on Sunday, Feb. 9.
“AB&C is incredibly proud to be a part of the Philadelphia community and grateful for the opportunities it’s given us as a business,” said Colleen Masters, AB&C’s executive creative director. “To honor this pride, we wanted to give back to two great charities in a meaningful but uniquely Philly way. Like any proud part of the Philadelphia community, we take our sports seriously. With the Eagles in the big game, this seemed like a great chance to take our team spirit well beyond our borders. We did this for every loyal Eagles fan out there—and even more importantly, for the communities of both teams.”
This is good. I called the number and it just went right into the Eagles’ fight song. Imagine how many Chiefs fans slammed their Blackberries on the passenger seat in disgust.
Is this Philadelphia’s calling card, this spite-based philanthropy? We should apply for a patent on trollish charity work. Last week you had Eagles fans take over Tailgate Ted’s cancer fundraiser, which resulted in more than $15,000 being added to the pot. Now you’ve got this bit, which will contribute up to $5,000 to both Eagles and Chiefs charities. KC’s Hunt Family Foundation, according to the website, “is committed to making a positive impact in the communities where we live and work through philanthropy, programming and volunteerism.” It looks like most of the money they donate goes to children’s health and wellness programs. Hit that number this morning and let’s make some money for charity.
Here are some pictures of the billboard. I’ve never been to KC but based on the press release and a quick Googling, it is, indeed, right next to Arrowhead. This would be like coming over the Girard Point Bridge and seeing something similar just ahead of the Linc:
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